Creating a legend in the heavy truck industry

In the magnificent narrative of the development of heavy-duty trucks in China, there is a name that always shines with an immortal light, that is HOWO. As one of the core brands of China National Heavy Duty Truck Corporation (CNHTC), HOWO has shouldered the important mission of "promoting the technological progress of domestic heavy-duty trucks and building a world-class commercial vehicle brand" since its birth in 2004. After 20 years of development, it has grown into a symbolic force in China's heavy-duty truck industry. In 2025, HOWO ushered in the 20th anniversary of the brand. This is not only a time node, but also a legendary portrayal of the independent rise of China's high-end heavy-duty trucks.

1. Start: Originated from the mission, the original intention remains unchanged

In 2004, the HOWO brand came into being under the innovation-driven strategy of CNHTC. At that time, the Chinese heavy-duty truck market was highly dependent on imported technology, and domestic brands were struggling in the high-end field. The advent of HOWO marks the beginning of a new era of independent high-end heavy-duty truck manufacturing by CNHTC.

The first generation of HOWO products quickly won market recognition with strong power, stable performance and highly localized design. The engine adopts advanced combustion system and precise manufacturing technology, the chassis structure is rigorous and stable, and the braking system is responsive, which fully meets various complex transportation scenarios such as coal, minerals, engineering, logistics, etc., and has become the synonym of "high reliability, strong load-bearing, and low failure" for heavy truck users at that time.

HOWO's high quality standards not only established a good reputation in the domestic market, but also laid a solid foundation for China National Heavy Duty Truck's international layout. It took the lead in opening up emerging markets such as Southeast Asia, the Middle East, and Africa, and took the first step for "Made in China" heavy trucks to go global.

2. Growth: Product diversification and full market coverage

Entering the second stage of development, HOWO keeps up with the rhythm of market demand, continuously enriches its product spectrum, and builds a number of classic model series such as "HOWO 7, HOWO A7, T5G, T7H, TX", covering the full-scenario transportation needs of tractors, dump trucks, mixer trucks, trucks, refrigerated trucks and special vehicles.

In China, HOWO heavy trucks are widely used for their excellent economy and stability:

Mineral transportation: strong power, solid chassis, easy to handle heavy loads and bad road conditions;

High-speed trunk logistics: high fuel efficiency, good comfort, greatly reducing operating costs;

Urban construction: HOWO mixer trucks and dump trucks have become the main transportation equipment for urban infrastructure;

Cold chain logistics: HOWO refrigerated trucks have precise temperature control and optimized structure to ensure the freshness of goods.

In terms of overseas markets, HOWO products are exported to more than 100 countries and regions around the world, and have been ranked first in the export of domestic heavy trucks for many years. In the desert-scorching Middle East, muddy and rainy Southeast Asia, and rugged and mountainous African hinterland, HOWO heavy trucks have always performed stably and are easy to maintain, becoming the preferred "Chinese power" of local customers.

3. Transformation: Intelligent and new energy dual engines go hand in hand

With the proposal of the "dual carbon" goal and the accelerated development of intelligent manufacturing, HOWO will fully promote technological transformation after 2020 and build a dual-wheel drive strategy of "new energy heavy trucks + intelligent network technology".

New energy sector:

HOWO has launched a number of products including pure electric heavy trucks, plug-in hybrid dump trucks, and hydrogen fuel tractors, which are widely used in:

Urban distribution: HOWO pure electric light trucks achieve zero emissions and silent operation, suitable for low-carbon urban distribution;

Heavy-duty engineering: plug-in hybrid dump trucks have both high energy efficiency and low fuel consumption;

Long-distance trunk lines: Hydrogen energy models have fast energy replenishment and long battery life, which is a new breakthrough in long-distance transportation.

Intelligent aspects:

HOWO intelligent driving technology is developing rapidly:

ADAS active safety system: front collision warning, automatic braking, lane departure warning and other functions significantly improve safety;

Intelligent network platform: realize vehicle remote monitoring, fault self-diagnosis, and energy consumption data analysis;

Intelligent dispatching system: assist the fleet in refined operation management and improve transportation efficiency.

The integration of these intelligent and green technologies has not only promoted HOWO's transformation from traditional manufacturing to "smart transportation solution provider", but also made it an important force in leading industry upgrades.

4. Honor: 20 years of perseverance, winning global trust

After 20 years, the HOWO brand has become a golden signboard of "reliable, durable, economical and efficient" in the hearts of users. Whether it is city streets, construction sites, thousands of miles of highways, or frontier mining areas, HOWO heavy trucks can be seen.

For many consecutive years, it has won honors such as "Users' Most Satisfied Heavy Truck Brand" and "China's 500 Most Valuable Brands";

The domestic market share of medium and heavy trucks ranks first, and overseas sales continue to grow;

Successfully built a trinity of "HOWO heavy trucks + intelligent manufacturing + global service network" international competition system.

In many application fields such as port transshipment, urban sanitation, and plateau transportation, HOWO has won the reputation of users and also confirmed the strength of "Made in China" heavy trucks.

5. Outlook: Based on the world, moving towards a green future

In 2025, HOWO, standing at a new starting point, will continue to uphold the core concept of "creating the greatest value for users", focus on the four strategic directions of "high-end, intelligent, green, and international", and continue to lead the development trend of the industry:

Product upgrade: comprehensively move towards high-end heavy trucks with "high power, high load, and high comfort";

Green manufacturing: promote the research and development of new energy products and improve the ecological chain;

Technology leadership: deepen the layout of core technologies such as Internet of Vehicles, autonomous driving, and AI dispatching systems;

Global expansion: strengthen the construction of overseas sales and service systems and create a global brand benchmark.